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Concepts

There are five competing concepts under which organizations can choose to operate their
business; the production concept, the product concept, the selling concept, the marketing
concept, and the holistic marketing concept. The four components of holistic marketing are
relationship marketing, internal marketing, integrated marketing, and socially responsive
marketing. Successful marketing management includes, capturing marketing insights,
connecting with customers, building strong brands, shaping the market offerings, delivering
and communicating value, creating long-term growth, and developing marketing strategies and
plans. Contact Us for more information
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